Say goodbye to feeling overwhelmed about not knowing what to post every time you open instagram and say hello to knowing exactly what to say to attract dream students landing on your page, hitting the “follow” button and flooding your dms with “I wanna work with you” messages.

 

Let’s be honest: being popular on instagram looks cool, but having a content strategy is an essential skill for the yoga teacher who not only wants to grow her instagram followers, but also build a dream community of students who comment, like and engage with your posts, and generates sales through the dms. 

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Having a content strategy is key to: standing out over the 100s of thousands of other yoga teachers who are doing the same thing as you, growing organically and making money without having to pay for ads or learn about fancy ad funnels, building up an online community of students who are obsessed with what you do and are ready to sign up to any offers you come up with whether it's a retreat, master class or online program.

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The problem is that right now you're ready for people to take you seriously as a yoga teacher but you're still posting your green smoothie and inspirational quotes to your feed. You spend hours scrolling on social media looking for inspiration but the truth is you have no idea what to post, you're constantly comparing yourself with other yoga teachers and the thought of creating content for a whole week  feels a bit overwhelming. That's because you don't have a content strategy (yet), but we are about to change that!

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Here's what I know about you: you're an ambitious yoga teacher, you thrived in your teacher training, always wanting to learn more. You want to have a business that has a positive impact in the world in the same way yoga has had on you. You want to make money doing what you love, but that's not happening for you yet and here's why:

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• You're posting downward facing dog tutorials on your feed which might be getting you some saves or "this is so useful" comments but no dms or inquiries about your classes and retreats

• You're constantly comparing what you should be posting to other teachers on instagram which is why your content is boring and looks the same as everybody else's

• You throw up random posts saying "join my retreat" or "sign up to my class" whenever you're looking into filling up spots which is exactly why selling feels sleazy and no one is signing up

• You're sharing inspirational quotes and morning flows with a beautiful picture in the background which gets you some comments and likes but that's not gonna pay the bills which is why you have to hold on to the side job you absolutely hate

 

Deep down in your soul you know that you're meant to have an instagram profile that gets you dozen of followers every single day , that people are sending you dms wanting to know how they can practice with you, and you know that your instagram profile is more than just tips and tricks and cute pictures of bendy poses on the beach. You're meant to change the world with your work and even though you're putting in the effort, it's not happening as quickly as you would like. ​​

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The good news is that all it takes is just a few tweaks and changes to your content strategy for your instagram to blow up and your content to be liked and shared all over the internet, your DM's to be flooded with "Im in" messages and dream students to book out your classes, events and retreats.

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